Steam Tag Optimizer

Your tags are free discoverability — and most indies waste all 20 slots on Indie, Singleplayer, and Action. Pick your genre below and get a scored 5-tag combo built from 111 real Steam tags, ranked by reach vs. saturation.

Try it live — the real tool

This is the actual optimizer. The download adds the offline standalone version, the full 111-tag CSV dataset, and the strategy guide.

What's inside

The optimizer toolPick your primary genre + up to 2 vibes, lock tags you already use, exclude the ones that don't fit — get a scored 5-tag combo with per-tag explanations. Works offline, no account.
111-tag dataset (CSV)Every tag with reach (popularity), saturation (competition), tag family, and genre-affinity data. Import into a spreadsheet and do your own analysis.
The scoring model, explainedopportunity = reach × (1 − saturation) × affinity — with the broad-tag penalty and redundancy penalty documented, so you know exactly what the score means.
The 20-minute workflowThe exact process: run, lock, exclude, fill to 15–20 tags, sanity-check against your store page, and revisit 30 days post-launch when player votes arrive.

Free sample — from the guide

The 7 mistakes that waste tag slots (excerpt)

  1. Using all 20 slots on broad tags (Indie, Singleplayer, Action…) — the algorithm barely differentiates on them.
  2. Tagging aspirational genres — "it's kind of a roguelike." Players downvote wrong tags, which actively hurts positioning.
  3. Stacking near-duplicates — Roguelike + Roguelite + Procedural Generation reach the same browsers three times.
  4. Ignoring bridge tags — Cozy, Atmospheric, Funny pull adjacent audiences cheaply.
  5. Never updating after launch — once player votes disagree with you, prune the downvoted ones.

The full guide adds the complete scoring model, how Steam actually uses tags in discovery, and the 20-minute workflow.

One price. Yours forever.

$19

The optimizer tool + 111-tag CSV dataset + the strategy guide. Use it for every game you ever ship.

Pay with Bitcoin — a fresh payment address is generated for every order. No account needed.

FAQ

Are these real Steam tags?

Yes — all 111 are real Steam store tags. The reach/saturation numbers are heuristic opportunity estimates compiled for this tool (September 2026), not Valve data. They're directional: great for comparing tag choices, not gospel.

Why only 5 tags when Steam allows 20?

The top slots carry the most weight in discovery, so the tool optimizes the 5 highest-leverage picks. The guide walks you through filling the remaining 15 slots with accurate, specific descriptors.

How do I use the recommended tags?

Paste them into Steamworks (App Admin → Edit Store Page → Tags), most important first. Then re-check 30 days after launch: player votes will have reordered things, and the tool can fill around your locked-in community tags.

What format is the download?

A ZIP with the standalone optimizer (single HTML file, works offline), the 111-tag dataset as CSV, and the strategy guide in Markdown. No DRM, no expiry, unlimited projects.

Why Bitcoin only?

Card payments are coming soon — the button above is already in place. Bitcoin checkout is live right now: a fresh address per order, download unlocks automatically once the payment is seen on-chain.